GGMobile, Singapore’s first gaming live stream studio in a truck, championed by COMEBACK was launched on 1 November 2025 at the Digital for Life Festival 2025 held at Heartbeat@Bedok.
The Digital for Life Festival 2025, organised by the Infocomm Media Development Authority in collaboration with over 110 partners across the People, Private and Public sectors, aims to equip Singaporeans with useful digital skills and healthy digital habits that will make everyday life easier. At the festival, COMEBACK, a Digital for Life partner, introduced healthy gaming practices within a positive community environment. COMEBACK’s GGMobile initiative will allow youths to experience firsthand how responsible gaming can be integrated into their daily lives.
Over the next two years, GGMobile will embark on an islandwide tour of schools and public spaces to promote positive and balanced gaming habits, and to strengthen social connection among youths and families.
Bringing Digital Wellness to Where Communities Are
The initiative comes on the heels of the MDDI Digital Parenting Study, which found that while most parents guide their children’s digital use, many still seek more support and resources to navigate the fast-evolving online world. GGMobile aims to meet that need — bringing practical tools, conversations, and experiences directly to the community.
Gamers, Parents and Communities Onboard
With GGMobile, visitors will meet the adorable anime characters from GGLife — a 20-episode webcomic series about four friends who love to game, each discovering lessons about friendship, growth, and responsibility. GGLife blends still images, short video clips, and sound effects to make storytelling come alive. A GGLife: Parents Edition will also debut in 2026 to help parents better understand gaming culture and connect with their children.
Beyond storytelling, GGMobile will feature esports watch parties with its 3 X 1.5 metres LED screen, and friendly TeleMatch competitions, creating safe spaces for youths to learn teamwork, communication, and resilience — all while enjoying shared experiences with friends and family. During exam periods, GGMobile will even transform into a quiet study corner for students.
Driven by COMEBACK, a social enterprise that promotes healthy gaming, GGMobile also provides onsite psychological support in schools. COMEBACK’s clinical psychologists will conduct consultations with selected students to assess underlying challenges related to disruptive gaming behaviour, working collaboratively with schools and parents to provide guidance and intervention.
COMEBACK Founder, Pauline Phoon, shares, “At COMEBACK, we cultivate a positive gaming culture that naturally develops vital skills in players, such as communication, teamwork, sportsmanship, and mutual respect, all within a fun and engaging atmosphere. We provide guidance to gamers as they navigate life’s hurdles. For parents, we share our expertise to help forge strong, meaningful relationships with their gaming children.”
“Singapore Pools is proud to support GGMobile as part of our efforts to promote digital wellness and foster meaningful connections among youths. Through interactive experiences, GGMobile seeks to instill positive digital habits by nurturing collaboration, communication, and resilience — essential life skills that extend beyond the digital world. This initiative reflects our continued commitment to social good and to strengthening the sense of community across Singapore.”
added Mr Lam Chee Weng, Chief Executive Officer, Singapore Pools.
About GGMobile
GGMobile, pronounced as G-G-Moh-bil as in batmobile, is a Live Stream Studio in a Truck for activation and engagement. It represents a dynamic and innovative approach to promoting healthy gaming habits and fostering a positive gaming culture. This is an initiative championed by COMEBACK Pte Ltd. Singapore Pool’s support provided the truck and infrastructure required to get GGMobile moving. Samsung, Aftershock, and Logitech have generously supported the livestream studio equipment.
GGMobile’s name is a word play of “mobile” – reflecting both the ubiquitous trend of mobile phones and the concept of a moving vehicle. The “GG” portion is the abbreviation for “good game” used by gamers. GGMobile seeks to explore the multifaceted layers of GG for gamers.
About COMEBACK
COMEBACK is a social enterprise that helps gamers and their families by maximizing gaming benefits and minimizing drawbacks through training, engagement, and therapy. We use evidence-based psychology, including our COMEBACK Gamer Player Types, which helps understand gamer motivations.
