Board of Directors

Elim Chew

Elim Chew is the Founder of 77th Street, a streetwear retail brand and FastFast, an instant delivery service app. After retiring from retail in 2016, Elim and her siblings ventured into the Food & Beverage industry and currently own six restaurants, including I’m Kim Korean BBQ, GoroGoro Steamboat & Korean Buffet and Captain Kim Korean BBQ (halal-certified). She sits on more than 20 boards and committees of public service, youth and community organizations, and is humbled by awards in both entrepreneurship and philanthropy. As a mentor and friend to many youths and aspiring entrepreneurs/ social entrepreneurs, Elim hopes to encourage more people to rise up and be the change they want to see. She has a YouTube channel ‘elimchewtv’ that features changemakers from all walks of life who are making a positive impact in society.

Nicholas Aaron Khoo 

Mr. Nicholas Khoo is Chairperson of Singapore’s Cybersports and Online Gaming Association (SCOGA) and serving his third term as Council Member of the National Youth Council. Besides having millions of Singaporeans attending its events in person, SCOGA’s most recent endeavour was setting up a National Esports Academy to develop and support youth aspirations in esports with more than 1000 students to date. 

Mr. Khoo also chaired the national Splash Awards committee working closely with the Ministry of Education to encourage students to use tech to bring Singaporeans closer together, improve cyber wellness, and use technology to reimagine education and work in the next 50 years. 

Other past appointments include Internet and Media Advisory Committee Member, Vision 2030 Gen Z Sub Committee Member, and Outward Bound Singapore Leadership & Service Award Selection Committee Chairperson.

Mr. Khoo has been honoured as both a Friend of MCCY and a Friend of MSF.

Pauline Phoon

Pauline Phoon 600x600

Pauline Phoon is the founder of COMEBACK PTE LTD and SOOS OIO LLP. 

SOOS OIO LLP is a social enterprise that develops youth holistically through communities in our fast-evolving world. While SOOS OIO is gaining momentum in building communities among the gamers, the need for a deeper program for youths who have lost life balance in games became apparent. Deeply concerned about this rising trend, COMEBACK is conceptualised with the support of friends and partners, including gamers who caught her heart and passion.  

Pauline Phoon has been in the forefront of youth culture from a decade ago in Monsoon Productions Pte Ltd and Soulmanna Live Pte Ltd by first introducing the YouTube wave from the States into Asia Pacific, working with first generation Asian American YouTubers like David Choi, Ryan Higa, Wong Fu Productions, etc. 

Changes are inevitable and they come on us like swift waves. We might be swept off the surf board at some point, but we can always get back up and try again. The key is to ride these waves and enjoy the surf.  

Pauline co-authored an ebook titled “Understanding Games and Gamers” with Ruth Lim that is available for free download.   

Nicholas Gabriel Lim

Nicholas-Gabriel-Lim SquareFaculty of William Glasser Institute International & Singapore
Basic Instructor and Practicum Supervisor Registered Psychologist, Singapore (SRP)
Approved Clinical Supervisor, Singapore (SRP)
SRP Reg. No: 008090148

M.A. Applied Psychology (Singapore)
B.A. Psychology (Australia)
Certified Practitioner for Adventure Therapy
Certified Associate in Emergenetics Profiling
Certified Practitioner in Therapeutic Behavior Management

As a Choice Theory influenced psychologist, Nicholas has developed a deep interest in the way thinking affects people’s behaviours. As a result, he leverages neuroscience to further inform his practice. He also promotes healthy development of thoughts and behaviours, and the understanding of how it can be achieved. He believes individuals can improve their quality of life through effective management of their thoughts and behaviours.

Nicholas volunteers his time and expertise as much as he can to different causes. The one that he is most passionate about involves families and young persons. He volunteers on advisory councils, boards of non-profit organisations; he also educates young and learned minds in psychology, and supervises budding psychologists in their field practicums. In his free time, he enjoys spending time being with his wife and three children.

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